Social Media Adapters

Enhancements have been made to the filtering capabilities within the Adapter for Google Analytics.

For example.

The following filter returns records where /products is at the beginning of the page path.

WHERE PAGEPATH LIKE '/products%'

The following filter returns records where /products is at the end of the page path.

WHERE PAGEPATH LIKE '%/products'

The following filter returns records where /products exists anywhere within the page path.

WHERE PAGEPATH LIKE '%/products%'

The following filter will not return records where /products is at the beginning of the page path.

WHERE PAGEPATH NOT LIKE '/products%'

The following filter will not return records where /products is at the end of the page path.

WHERE PAGEPATH NOT LIKE '%/products'

The following filter will not return records where /products exists anywhere within the page path.

WHERE PAGEPATH NOT LIKE '%/products%'

The following filter returns records where /products exists anywhere within the page path.

WHERE PAGEPATH CONTAINS '/products'

The following filter will not return records where /products exists anywhere within the page path.

WHERE PAGEPATH OMITS '/products'

The following filter returns records where the USERS value is greater or equal to 30 and less than or equal to 800.

WHERE USERS FROM 30 TO 800 

Version 2.7 of the Facebook API is now supported.

In WebFOCUS Release 8.2 Version 01M and higher, a social media demonstration (“demo”) application is available for deployment, which highlights the capabilities of WebFOCUS Social Media Integration when performing various levels of social media analysis.

The first level of analysis is known as the engagement level, where you analyze if, when, and how much activity took place. As companies mature, they start to focus on not just the activity but the actual conversations themselves.

WebFOCUS Social Media Integration offers techniques such as sentiment and word frequency analysis to help quantify and visualize this textual data to more effectively see trends and patterns in the data.

The second level of analysis is integrating your social data with enterprise data to better understand social impact on business outcomes. The data analysis that is used in this demo was obtained when Walmart was running a very specific campaign around their meat products. Note that the sales data was fabricated to provide better understanding, especially since there was no conclusive access to their real sales data. However, the social data is real.

The WebFOCUS social media demo files are located in the following folder of your WebFOCUS installation:

<drive>:\ibi\WebFOCUS82\samples\social_media_demo

For more information on installing and using the social media demo that is packaged with WebFOCUS, see the WebFOCUS Social Media Integration Guide.