Outlining Your Infographic

Before you begin creating any infographic, you should outline the information you want to share, and build your story. This planning includes considering the following elements that contribute to the success of your message.

• Target audience. Define the intended recipient of your infographic, and adapt the message to their informational needs.
• Main question. Decide which question or questions your infographic answers.
• Data sources. Confirm that your data answers the main question or questions, and eliminate unnecessary information.
• Logical flow. Build your story from left to right and from top to bottom - the natural way most people consume information.
• Focused view. Limit your narrative to a single topic or idea.
• Call for action. Optionally, create a way for your audience to respond to your infographic with a specific action.

While developing your outline, collect any resources to support your infographic and make sure you have a good idea of the data that you intend to showcase. You can then create a wireframe of your infographic to help visualize the layout and aesthetics of the final product.

Once you have created your outline, you can build an infographic template that prepares it for use with WebFOCUS data.