Analyzing Social Media

Analyzing statistics and data is one of the most popular marketing activities when it comes to social media. Many businesses struggle with calculating the return on investment (ROI) on a given campaign. This is because the finances that are used for a campaign are usually required to perform the actual ROI calculation. The engagement-level data generated by social media platforms helps you analyze if, when, and how much activity occurs on individual platforms. The data usually exists in different systems, but in order to have an effective campaign analysis, data needs to be compounded. WebFOCUS Social Media Integration provides the ability to access and analyze all enterprise social media data and the ability to better understand the impact of social media on business performance.