A successful report depends on the information presented
               and how it is presented. A report that identifies related groups
               of information and draws attention to important facts will be more
               effective than one that simply shows columns of data. 
            
            When you have selected the data that is going to be included
               in your report and how you want it to appear, you can then continue
               developing your report with custom formatting. There are many things
               you can add to your request in order to make your report more effective.
               You can:
            
            
               - Add titles,
                  headings, and footings. You can also change column titles with the
                  AS phrase, and create headings and footings for different levels
                  of the report (including each sort group, each page, and the entire
                  report). 
               
 
               - Change the
                  format of a field and the justification of a column title. For details, see Formatting Report Data.
 
               - Determine the
                  width of a report column. For details, see Formatting Report Data.
 
               - Dynamically
                  control the display of subtotals, headings, and footings based on conditions
                  you define. For details, see Controlling Report Formatting.
 
               - Highlight a
                  group of related information and separate it from other groups by
                  inserting blank lines or underlines between each group. 
               
 
               - Emphasize data
                  using color to highlight certain values in your report based on
                  conditions you define. For details, see Formatting Report Data.
 
               - Format your
                  report using external cascading style sheets. For
                     details, see Using an External Cascading Style Sheet.
 
               - Add drill-down capability to
                  your report. This adds extra value by linking your report to other
                  reports or URLs that provide more detail. For
                  details, see Linking a Report to Other Resources.